TRADITION • INHERITANCE • ENVIRONMENT • QUALITY

Honoring our Roots and Tending our Future

Run by father, son and daughter, we are a family-owned business. Fashionfinfur was established in Autumn 2019 and we are excited about this new chapter, but this is also our roots, as we have been a fur farming family since the late 1980s. And our father, Bo-Göran, is our resident breeding expert with lifelong experience raising specialty fur.

When other fur farmers expanded, he decided to keep it small and simple. Therefore he started to study the variations and cross-breeding of existing fox-types and the different colors and patterns they produced. It was here he found his niche.

Simple you might think. For a breeding expert like him it is simple, for the rest of us, going into the specifics of genetics might get confusing pretty fast. So, let’s keep it as simple as possible.

Through decades, he and other innovative Finnish fox farmers developed quality skins of different types. Some of these are more common than others, but there are also truly rare types with stunning color variations.

Through sharing of expertise and making our unique furs more widely available to the fur professionals of the world, we hope to continue this story.

The business idea

We have been a part of the network of fur farmers in our area for decades, and started our webshop to help save local fox mutation fox farms. The best way to do this, we think, is to highlight the beautiful selection of color mutation types available. These special skins deserve more widespread attention, as we have found many do not really know much about them. Our goal is to get the word out about these unique fox furs, and make them easier to purchase outside of our local area.

Our product selection

FashionFinFur is dedicated to providing you with the best fox fur available on the market. We believe in a wide product selection with many beautiful colors and shades – almost like a candy shop – in order to allow you contrast and versatility in your design. 

Animal wellbeing is important for us. That’s why all of our furs come from certified fur farms in Finland. Skins with the Fashionfinfur label come directly from local fur farms and are hand-picked by our breeding experts. 

What we believe in

Just as we value our family’s history in the fur farming industry, we also believe in the importance of making sound decisions for the future. We believe in paying farmers for the investment and labor they have put into their product. We also believe in farming methods that have the least impact possible.

It is important for us to trade in nothing but certified fur. Certified fur assures that the farm of origin is living up to high standards when it comes to the health and wellbeing of the animals, breeding, environmental management, etc. 

All our products are dressed by professionals so the fur can be used for decades. The process is strictly regulated by REACH (More information about the legislation here: https://ec.europa.eu/environment/chemicals/reach/reach_en.htm).

Note that bigger quantities or special requests can be arranged, please contact us at info@fashionfinfur.com for further information.